Authentic Roots is a Hair Care brand focused on making products that will improve hair manageability and soften hair shaft. We strive to make natural hair care products for anyone to use. We believe in celebrating and embracing individuality, offering you quality products to deliver nourishment and love to your hair all while leaving your hair care routine less stressful. We believe that anyone can have “good hair ” it all depends on the process and steps you choose to get there. Get back to you, your authentic roots.